Veikkaus ja Openbet yhteistyöhön
Finland’s Veikkaus has agreed a four-year deal with OpenBet to enhance its sports betting offering.
Juha-Matti Mäkilä, Vice President, Betting Operations at Veikkaus, said: “We're thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering."
“Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets,” said Nikos Konstakis, chief product officer at OpenBet.
OpenBet and Veikkaus agree partnership
“By integrating our innovative technology and tailored solutions, we are not just entering Finland, we’re transforming its sports betting landscape. It’s a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.”
Juha-Matti Mäkilä, vice president of betting operations at Veikkaus, commented: “We’re thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.
Nikos Konstakis, Chief Product Officer at OpenBet, commented: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we're transforming its sports betting landscape. It's a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus."
Nevertheless, Veikkaus felt there was room to grow and broaden their esports offerings and solutions, and chose to open the playing field to startups, with the grand prize being the chance to collaborate with Veikkaus on developing the solution. The contest was opened to both Finnish and non-Finnish startups, and the seven selected participants were Finlandâs 8-bit-Sheep, Reason Solutions, and Bono Health, Finnish-U.S. Evasyst, Finnish-Canadian Fandom Sports, GameBuddy from Germany, and the Belgian startup Zender.
Veikkaus and OpenBet Join Forces to Grow Betting Industry in Finland
OpenBet, the sports betting and content provider to the gaming industry, has announced a partnership with Veikkaus, the state-owned gambling operator of the government in Finland. The agreement is a four-year deal as the regulator in Finland looks to change the gambling structure in the country.
OpenBet strikes landmark partnership to amplify Veikkaus ..
As part of the four-year agreement, OpenBet's unrivalled technology will power the Veikkaus sportsbook platform, expanding the operator's online and retail betting operations. The highly strategic move will also see OpenBet providing Veikkaus with its Managed Trading Services.
OpenBet seals long-term sportsbook deal with Veikkaus
The partnership between Veikkaus and OpenBet is the start of the process of introducing licensed gaming operators into the gambling sector in the Finnish jurisdiction.
Veikkaus Rotate Finnish Gaming Structure with OpenBet Deal
Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we're transforming its sports betting landscape. It's a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.
OpenBet Partners with Governmen-Owned Finnish Operator Veikkaus
Veikkaus has held an exclusive gambling permit from the Finnish Government to offer sports betting and online games of chance in the country that still runs a gambling monopoly. However, in recent developments, encouraged by the European Gaming and Betting Association (EGBA), the Nordic jurisdiction has decided to opt for a licensing system soon. In light of this development, Veikkaus has struck a landmark deal with online sports betting operator OpenBet to upgrade and prepare for the imminent competition in the Finnish gambling market.
Exclusive: SBTech wins open tender to power Veikkaus sportsbook
Under the terms of the partnership OpenBet will provide its technology to power the Veikkaus sportsbook platform. This includes the OpenBet product, the Managed Trading Services, which will be integrated into . Both parties hope this partnership will lead to Veikkaus enjoying expansion in the country in both its online and retail sports gaming segments.
OpenBet And Veikkaus Join Forc···
The gambling market in Finland is primarily regulated by the state-owned company Veikkaus, which holds a monopoly on gambling activities in the country. In 2021, the gross gaming revenue (GGR) of exclusive gambling in mainland Finland was €1,100 million, with 51.4% of the GGR generated through electronic distribution channels. However, there have been discussions about ending Veikkaus’s gambling monopoly, with the government planning to open up the online gambling market and introduce a licensing system for online casino games and betting. This move is in response to the significant amount of gambling activities outside the monopoly system, estimated to cost the Finnish state around €500–550 million per year. Veikkaus has expressed full support for the government’s plans to regulate gambling, and the company is seemingly optimistic about the proposed changes. The government aims to create a system that effectively channels gambling into the licensed supply, with a focus on preventing and reducing gambling-related harm. The online gambling market in Finland is projected to grow by 6.98% from 2023 to 2027, resulting in a market volume of €1.48 billion in 2027.
Veikkaus announces agreement with OpenBet
Finland stands out as one of the intriguing growth opportunities in the broader European sports betting landscape. As Finland moves towards a more inclusive betting system, allowing private companies to apply for sports betting and iGaming licences, Veikkaus has entrusted OpenBet's market-leading solution to be at the forefront of this transition and fuel future growth.